Ozmon Media – Radio Programming Consultation Air Personality Development

THE HOTTEST 2010 SPRING BREAK DESTINATIONS

Like every year, Spring Break 2010 will send college students to vacation destinations where they hope to meet others and party. This year, because so many students have been affected by the recession, many are seeking alternative, cheaper Spring break vacations, or are scaling back their Spring break plans. So where will you find the most Spring Breakers this year?

One of the hottest Spring Break destinations for 2010 is the Bahamas. Why? Most of this just has to do with marketing. Other previously popular Spring Break destinations, like Daytona Beach, Florida, have made a conscious efforts not to market to college students, and instead have spent their travel marketing dollars going after older, luxury travelers with fatter wallets.

In contrast, the Bahamas have been marketed heavily to college students as the ideal Spring Break destination. Fully aware that the recession has made Spring Break less of a reality for many students, the Bahamas have gained a reputation for offering some of the best all-inclusive travel deals in the market to students. More »

HOW MUCH CAN YOU SAVE BUYING PRIVATE LABEL PRODUCTS?

Because of the recession, more and more of us are straying away from expensive name brand products at the grocery store and buying cheaper, generic and private label products. But, are we sacrificing quality for price? The answer is probably no. Many national brand manufacturers such as Heinz, Falstaff Beer, and Wonder Bread actually produce a lot of foods under private labels for supermarkets. Actually, 40% of national brand manufacturers produce identical products under private labels for supermarkets. And, there is a big price difference – 25% in fact – between national brands and private brands. With this type of savings, a family that usually spends $432.00 a month on groceries can save up to $1,872.00 per year.

MARCH BADNESS

Now that the NCAA National Basketball tournament brackets have been filled, consider a little twist on the idea of March Madness called March Badness, The premise of March Badness is to determine who is the biggest celebrity badass. The game is played much like the classic celebrity cage match game.

To make this a little easier for your listeners to comprehend on the air, you would only come up with the names of a maximum of eight badass celebrities. You could begin this bit on the air by soliciting listeners to come up with the eight biggest badass celebrities that they would like to see fight in your tournament and which ones they would like to see fight each other.

Possible tournament candidates could be guys who have ended up in the news for doing something violent like Charlie Sheen, Chris Brown, Christian Bale, Sean Penn, Alex Baldwin and Russell Crowe. You could also just add actors with tough guy images like Samuel L. Jackson, Bruce Willis, Ving Rhames, Chazz Palminteri and James Gandolfini.

After you’ve come up with your eight biggest badass celebrities, pair them in virtual cage matches. Maybe it’s Samuel L. Jackson and Chris Brown, Christian Bale against Bruce Willis and Chazz Palminteri versus James Gandolfini, and so on. After you’ve filled your badass brackets, post a printable copy on your website so that your listeners can have a hard copy of the March Badness tournament pairings. More »

I NEED TO CONFESS

March 15th is officially True Confessions Day, a day to unburden yourself by confessing something you’ve keep bottled up for a long, long time. With this in mind, it might be fun to set up your own radio “confessional” today and solicit your audience to tell you “The Stupidest Thing I Do That Nobody Knows About.”

For me it is buying kitchen items that I never use. I’ll watch the Food Network and they’ll use an ingredients or some gadget and, like a robot, I go out and buy it. I spent $10 on saffron three months ago just because one of the Iron Chefs used it in a battle and I still haven’t cooked anything with it yet.

Talk about the little, stupid things you do that you’ve never confessed and then open up the phones. Make a determination as to which of the confessions is the stupidest to use as resolution this this topic.

WHO WILL BE THE FIRST TO HEAR “YOU’RE FIRED”?

Donald Trump will be back on the job on NBC on Sunday, March 14th with a new season of The Celebrity Apprentice. This season’s cast includes Bret Michaels from Poison and “Rock of Love”, Sharon Osbourne Ozzie’s wife and “America’s Got Talent” judge, singer Cyndi Lauper, former major league baseball player Darryl Strawberry, Victoria Secret’s model Selita Ebanks, pro wrestler Bill Goldberg, comedienne Carol Leifer, female pro wrestler Maria Kanellis, Holly Robinson Peete from “21 Jump Street, Summer Sanders Olympic gold medalist in swimming, comedian Sinbad and hunky Australian chef Curtis Stone.

I think one of the most humiliating things that can happen to a human being in this reality TV world of ours is being the first one to get kicked off off a show. Here you are getting your big shot on prime time television and in one show you’re a nobody again. And, no one ever remembers the first person who is “kicked off of the island”, so all of his hopes and dreams of career renovation and high-paid speaking engagements go with him when he leaves the boardroom for the first and last time. More »

YOUR CREDIT REPORT IS PROBABLY INACCURATE

If you’ve ever purchased anything, you have a credit report. Potential lenders like auto dealers use that report to decide whether or not they want to finance your new car and how high your monthly payment will be. But just how accurate is your credit score? Four out of five people’s credit scores contain inaccuracies. That means 80% of all of our credit report scores are based on some kind of error or even fraud.

You can obtain a free credit report once per year from the three main credit reporting agencies by going to www.ftc.gov/freereports. If you find inaccuracies, report them to the credit agency right away. If you don’t recognize the account or inquiry, it could be a sign of identity theft!

WHAT ARE THE MOST TORTUROUS SONGS OF ALL-TIME?

Playing loud music or white noise to prisoners is an established – if dubious – technique used by interrogators. Now, the theme from the popular children’s program Sesame Street has reportedly joined heavy metal bands such as Metallica on the playlist of the loud music they play over and over in an attempt to obtain information from terrorist suspects about possible weapons of mass destruction.

This bring to mind the topic,“If You Played That Song Over and Over I’d Tell You Everything I Knew.” For most parents, Barney’s I Love You, You Love Me just might be the one that would break them. For me, I think Kim Carnes’ Bette Davis Eyes played over and over would bring me to my knees and, I’m sorry, but if I had to hear Bobby McFerrin’s Don’t Worry, Be Happy over and over while I was incarcerated I might take my own life.

After you’ve had the chance to suggest the song(s) that would break you, open up the phones and try to come up with a list of the Top Ten Most Torturous Songs of All-Time. If you want to take this to whole other level, tell your audience that you are going to forward your list of torturous songs to the United States military to help them break down those terrorists just a little bit faster.

HOW QUICKLY DO KIDS BECOME ADDICTED TO CIGARETTES?

If you want to keep your children from becoming addicted to cigarettes, you’d better hope they don’t even start smoking at all. Shockingly, 10% of kids who become addicted to smoking do so within two days of their first cigarette!

HOW WOULD YOU LIKE TO BE TOLD IF A MAN ISN’T INTO YOU?

It is never easy to be rejected, but unfortunately it happens to all of us. However, if you had the choice on how to be told a guy just wasn’t that into you, how should he do it?

Even though it hurts, 38% of women would like the guy to be honest and straightforward. They don’t want to be strung along. 34% want the guy to wait a few days, then call and let them down gently. But 26% of women would like the situation to be completely confrontation-free and just have the guy take their number and simply never call.

DOES READING REALLY IMPROVE OUR MINDS?

Most of us learn to read, but what happens in adult life when we fail to keep it up? Studies have found that continued intellectual activity, such as reading, between the ages of 20 and 60 may protect against dementia in later life. One study found that continuing intellectual pursuits reduced the risk of Alzheimer’s disease by 1/3. In another study, relatively inactive patients were 250% more likely to develop Alzheimer’s.

Will you benefit more by reading Shakespeare than Cosmopolitan magazine? It probably doesn’t matter as long as your brain is regularly exposed to new information that stimulates your brain cells.

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