SCHOOL’S OUT/BORED KIDS

If school is not out for summer yet in your market, it will be soon. All over America this summer parents will hear their kids utter the three dreaded words “I’m so bored.” So, consider putting together “I’m So Bored” prize packs to give to the beleaguered parents in your audience to give to their kids. Items in the I’m So Bored” packs could include movie tickets, video rentals, art supplies, books, restaurant gift cards, theme-park tickets, IPods, ITunes gift cards, art and crafts supplies, fun computer teaching and learning software, WII consoles and games, and other items to occupy mom and dad’s oh so bored kids this summer. This contest could potentially sustain itself throughout the summer if the prizes started small and built in value over the summer perhaps beginning with something like movie tickets, gift cards to a fast food restaurant and, computer software and ending with the biggest ticket items like WII consoles and several WII games.

There could be some lucrative sales tie-ins for this idea as well. Retailers such as Best Buy, Target, Wal-Mart, etc. could supply you with everything you need to execute this summer promotion and maybe even buy some air time from you as well.

SCHOOL’S OUT/BORED KIDS

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