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The Effect of Technological Assault on Radio Listening

Print .pdf Terrestrial radio stations are losing the battle of time spent listening to new technology and internet streaming. This type of technological battle is nothing new. New technology has always had a negative impact on the health and success of older technology.

Making More Money with Your Morning Show

Print .pdf A HOT MORNING SHOW IS A HEDGE AGAINST A POOR ECONOMY It is an understatement to say that the weak economy has created financial challenges at radio stations across the country. But, a hot morning show can transcend the economy and command a spot rate that exceeds its actual ratings position. What is [...]