RADIO AIR PERSONALITY DEVELOPMENT

OZMON Media's Services

OZMON Media offers radio station management customized morning show and air personality development programs designed to improve air talent performances and market ratings positions. Development programs include detailed on-air performance analysis and coaching plans, in-market and telephone coaching sessions, webinars and group seminars.

About OZMON Media

Lorna Ozmon, President of Ozmon Media, is one of America’s leading radio air personality development specialists with over 40 years of experience in radio both on and off the air. Her variety of experiences as a radio personality, Program Director, General Manager, actress, director and comedic performer give Lorna a unique set of skills that help her more effectively coach and develop air personalities in all formats and dayparts.

Lorna has a B.A. in theatrical direction and worked professionally in live theater around the country for many years before becoming an air personality in Chicago where she was on the air for 10 years. Next she programmed radio stations in Baltimore, Chicago, Detroit, and Boston, where she also served as a General Manager. Lorna established Ozmon Media, Inc. in 1992 to provide a revolutionary new and more effective way to grow and develop radio morning shows and air personalities to the radio industry. Currently Lorna works with air personalities in all formats in both commercial and public radio.

  • Radio Morning Shows are improvised sitcoms yet almost none of today’s air talent have training or experience in any of those disciplines. Ozmon Media provides that training.

  • Imagine how great radio air personalities today would be if they got as much training as sales people. Ozmon Media levels that playing field.

  • All radio air personalities want to be better. They just don’t want to be harmed in the process. Ozmon Media’s coaching and training methods are about how to and what if, and respectful of the difference between the person and performer.

  • The difference between a good morning show and a great one is content treatment. Creativity is the ability to see the same things that all see but make connections that others have never made before. Creativity is coachable.

  • Just because there are regular meetings with your radio air personalities, don’t assume that process is effective. The biggest mistake we make in life is confusing activity for results.

  • Radio is the only performance medium that does not provide training to it’s performers. Ozmon Media is designed and dedicated to changing that one radio station at a time.

Clients

OZMON Media's clients include:

Contact Lorna

Contact Lorna for advice on how to handle an air personality or morning show development situation at your station.

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